A useful next step
Make sense
of the numbers.
Use the same period for every input. See what each useful outcome costs.
Your inputs stay in this browser. No login, email gate, or saved profile.
Your calculation
A consistent cost boundary.
Add your numbers to calculate costs. Zero outcomes are shown as unavailable, never as a free acquisition.
Cost per outcome = (marketing services and tools + advertising spend) ÷ the number of that outcome. Use one period, avoid counting the same inquiry twice, and distinguish appointments booked from appointments held.
Read the measurement guide →